Providing optimal health care for clients.

Cura provides an electronic medical record that health professionals can use to provide improved care. This integrated system allows medical information from all doctors in the circle of care, clinics and hospitals to be incorporated so that precise health decisions can be made.
It is also a tool for carrying out common tasks such as searching for hospitals/clincs, specialized health professionals, and prescribing medication electronically with confidence and ease.

This case study was completed over the course of 10-weeks as part of the BrainStation full-time UX program.

Problem Space Overview

In the Ontario medical system there is an information gap between doctors and their clients medical records. This is mainly due to privacy laws (access of information), low-continuity of care (clients not being able to visit the primary care doctor), and the process of transferring information.

This case study will focus on the process of transferring medical information which involves faxing files, sending physical copies or PDF files on disc to the other clinic(s). This process increases the time for information to be transferred between clinics, clients and doctors. Furthermore, not all information is shared between the circle of care of the client, and any new doctors entering the circle of care must request all information from the other doctors.

The Risks

  • Untimely care
  • Inaccurate judgments on client care
  • Unnecessary or repeated tests that cost the government or client money
  • Dissatisfied doctor and client experience

Defining Constraints

Technical: Considering that some health professionals use physical paper to record and store their clients record (opposed to digital), will all healthcare practitioners have access to a computer or mobile devices? Will extra training be needed to incorporate into the system?  It will require the system to be secure and confidential. How is the client’s information true and proven?

Business: How will the product make a profit? Will this cost the government too much to incorporate? Do clinic's have to invest in purchasing new equipment such as computers and mobile devices?

Socio-cultural: Do people want all their health information to be shared with other doctors?  Are doctors willing to work with other doctors to provide better care? Which health professionals should have access to the information? 

Benefits For the Stakeholders


  • Have full knowledge of their clients medical history so that they can provide accurate judgment on their clients health.
  • Doctors do not have to request the same or extra tests to be done therefor reduces the waiting time of results.
  • Faster process of information will provide timely care for clients.


  • Feel more confident in the doctors judgment about the care they provide, improving the doctor to client relationship.
  • Lower or limit (eliminate) the time needed to visit other doctors for information.
  • If traveling outside the city or unable to access their primary care provider, clients are able to attend any doctor and receive the same care as their primary.

(Socialized healthcare system):

  • Reduced costs from avoiding repeated testing
  • Reduce overall care of time which intern reduces spending
  • Avoid unnecessary testing

Research Methods

  • In person interview
  • Usability Testing (two rounds consisting of five particpnats each)

User Criteria

  • Must provide regulated medical services
  • Services can be covered by government or private insurance benefits.

Based on the 1:1 interviews, I was able to further understand the process of transferring medical information and what information was needed to complete their tasks.

I had also learned about the begining-to-end process of providing their services and what key aspects of their personality, motivated them to attain their role. What tasks were needed to be done, how they were done, how long it took, and insight on how the task can be completed better.

Usining these key insights I was able to create a detailed persona to use as a reference point when understanding
their day-to-day experience.

Discovering what tasks were needed to be done and how they were carried out, provided me the knowledge of their typical day-to-day tasks in which I used to create a journey map.


It was important that I understood where my users were coming from and what they believed in that makes them a great health provider. Using the insights synthesized from the interviews, the persona focused on the core values that drives a health professionals' decision, the pain points they experience and the tools needed to complete their task.

Experience Map

Using the persona (Anthony) as reference tool helped visualize and feel their day to day experience and uncover key opportunities where pain points can be relieved.

Task Analysis, Sketches & Ideation

Using these key opportunities, I then developed user stories which informed my core epic of searching for a client and prescribing them medication. I began my initial sketches to provide an idea of the more detailed UI components the user would need. Having curated the UI Components, I began designing the initial wireframes and prepared for user testing.

User Testing

A major constraints in my research was finding health professionals to participates in user testing. In order to better prepare users for testing, I provided them with a context about the core values of the persona and the major task needed to be completed. I than began asking open-ended questions to further understand their cognitive-process and feelings towards the prototype.

Listening carefully and observing how they interacted with the prototype was an eye-opener for me as I had become aware of the accessibility and usability issues.

User Testing 1

User Testing 2

Appropriate changes were made in preparation for the second round of user testing. Changes are highlighted with a red outline.

Final Iteration & Hi-Fi

Completing the final round of user testing allowed me to integrate colour and photography into the prototype, giving it a professional and clean appearance.


Responsive Marketing Website

It was crucial to create a marketing website that included detailed information of the features Cura provided so that it would drive users to download the application. This was an exciting process as it involved adapting the content from the desktop view to the mobile view while maintaining the same level of comfort and usability.